As focus within our society shifts towards consuming a more ethical, sustainable and locally sourced diet, it's no wonder stores like Better Food are thriving.
However, unlike the growing interest on social media, this is no fleeting trend for the Bristol based business who have been serving up wholesome goodness to the community for over 25 years. Specialising in 'organic, local and ethical food and products' plus a cafe and deli at each location, you've found yourself a one-stop shop for freshly baked bread, sulphate-free shampoos and oat milk lattes.
Founded in 1992 by Phil Haughton, 'Phil’s Better Food Campaign' was created as a reaction to the food industry's overproduction, artificial input and supermarket prices that were crippling British farmers. The organic delivery box service aimed to reduce the pressure on the land, create a real living for farmers and rebuild our relationship with food. As the business expanded, so did the premises and Phil's kitchen relinquished it's head office title. In 2002 the first store opened in the Proving House in St. Werburgh, followed by Whiteladies Road in 2010 and Wapping Wharf in 2017. Produce comes from The Community Farm founded by Phil, only a 30 minute drive from Bristol. The not-for-profit organic farm is owned by the local community and relies on volunteers to keep things running. With numerous titles under their belt, including the NOPE award for Best Independent Retailer 2019, they've done more than enough to prove that this lifestyle is no fad.
Considering having a go at a zero waste lifestyle? Head to one of their stores with a few old bottles in tow and refill them with anything from milk, wine and cleaning products. You also might want to stock up on some beeswax wraps which can be washed out and reused to keep your lunch fresh and waste-free.
For those of us who prefer using natural cosmetics on our skin, it can be a pain always having to order online with so few high-street shops stocking a decent variety of brands. Now you'll be stuck for choice with products ranging from Weleda, Neal's Yard, Sukin and Antipodes, all cruelty free and made without any nasty chemicals, so a night of self-care is very much guilt-free.
1-5 Gaol Ferry Steps, Wapping Wharf, Bristol BS1 6WE
The Proving House, 21 Sevier Street, St Werburghs, Bristol, BS2 9LB
94A Whiteladies Rd, Clifton, Bristol BS8 2QX